Wednesday, April 23, 2008

Chalayan + Puma = L O V E ?

I hate to be late with news, but this is really exciting.

On February 28th, "sportlifestyle" brand Puma officially announced that they are appointing Hussein Chalayan as the brand's Creative Director.

Which is fantastic, because Hussein is one of my all time favorite designers (see blogger profile). Hopefully during his tenure at Puma, he'll produce some fashionable sportswear - and hopefully, it will be a little more accessible than his eponymous collection.

Why do I love him so? In a word, innovation.

You'll know what I mean through this video of his SS07 collection (possibly NSFW, watch the entire video and you'll see why):


&& major thank you to W Magazine for letting me know.

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